Project PULSE exists to help build a community where ordinary people are prepared to respond during a cardiac emergency.
Every second matters. Every person can make a difference.
The chain of survival
The first steps belong to whoever is nearby. That is the part we work on.
Launching fall 2026
Project PULSE is launching its first community initiatives in Frisco this fall.
See how we will measure impactThe problem
Sudden cardiac arrest does not wait for an ambulance. It happens in kitchens, gyms, offices, and school hallways, and the people closest by are almost never medical professionals.
In those first few minutes, the outcome is mostly decided by whoever is standing there. Someone who recognizes what is happening, calls 911, starts chest compressions, and finds an AED gives that person a real chance. Someone who freezes, which is a completely normal reaction, does not.
The difference between those two responses is not medical school. It is a few hours of training, knowing where the nearest AED is, and having done it once before when nothing was on the line.
Chance of survival, minute by minute
Illustrative. Survival from an untreated cardiac arrest drops about 7 to 10 percent per minute. Bystander CPR and an AED slow that fall sharply. Source: American Heart Association.
What we do differently
Five initiatives
We would rather teach ten people to act with confidence than tell a thousand that seconds matter and leave it there.
The Project PULSE team
Project PULSE is just getting started in Frisco. The more people who train and volunteer now, the readier our community will be when it counts.